BWT ISH 2019

Industry Showdown

Interactive Presentation for the World's Leading Trade Fair

ISH is the world's leading trade fair for water and energy systems. Media Apparat was commissioned to present the entire BWT portfolio in an interactive, immersive, and dynamic way. We developed a creative concept that informed visitors while simultaneously entertaining them.

Interactive Shower Experience

Technology in Service of the Brand Message

To make the advantages and USPs of BWT's water softening systems tangible, a virtual shower was built that could be triggered by a motion sensor, offering a look inside the installations. Additionally, the USPs of the water treatment were communicated through different scenarios.

BWT Osmotron

The Osmotron is the first device that produces WFI – Water for Injection – "cold". Unlike conventional methods based on distillation, the Osmotron produces the purest water through reverse osmosis.

To present the water treatment process and all its advantages (lower energy costs, faster processing, etc.) in an understandable and aesthetic way, a model of the Osmotron was built – in front of it, a transparent screen was placed that created a mapping effect. USPs and further details were displayed.

Mineralizer Niches

The Mineralizer Niches are a type of modern display case. The BWT Mineralizer was placed behind transparent LED screens, and the screen itself showed all USPs and details of the new device in a mapping effect.

LED Portals

The large LED portal was designed as an eye-catcher and main entrance to the BWT world – with immersive 3D visuals that visually attracted visitors. Underwater visuals reflected both BWT's mission and provided entertainment. A smaller portal inside the stand served as an information platform.

Interactive Touch Table

A touch table was installed in the BWT kitchen, illustrating in an entertaining way the advantages and benefits of mineralised water in all areas of life.

Credits

A Creative Partnership

Client

BWT

Creative Concept & Content

Media Apparat

Trade Fair Construction & Planning

Wilkenwerk

Technology

Neumann & Müller

Interactive installations

Bildwerk

Our Services

Trade Fair Design & Content Production

Museum & Exhibition

Media Apparat, in collaboration with partners, was responsible for the trade fair design and content production of the award-winning trade fair stand. We created interactive experiences and visualisations that strengthened BWT's brand message.

3D Mapping Aftermovies Animation & Motion Design Exhibitions Visitor Centres & Brand Experiences Hybrid Events, Virtual Events & Live Streams Brand Film Immersive Experiences Interactive installations Conferences Live Events Trade Fair Stands & Roadshows Multimedia shows Theatre & Opera, Digital Stage Design Tourist attractions Virtual Production Visual Effects

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

1 / 7

Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

Our projects Contact us

From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

Technology in our DNA

We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

Scalable excellence

We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

Sustainable partnerships

We build on long-term, trusting relationships. Our customers and partners know that they can count on our reliability and expertise.

Let's make your vision a reality together!

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Tagged Trade Fair Stands & Roadshows