Ringana Virtual Convention 2020

A Forward-Looking Partnership

RINGANA produces natural cosmetics and, in addition to the highest quality and absolute freshness, also focuses on sustainability and the conservation of resources.
The physical RINGANA Convention was previously one of the most important marketing instruments of the corporate group and the event highlight of the year with a live audience of more than 6,000 RINGANA partners. During the event, RINGANA presents new products and also trains its sales network.

Conference Virtually Redefined

Since innovation is an essential part of the RINGANA philosophy, we seized the opportunity to evolve the idea of the annual conference and transfer it into the virtual space.

The result was the first RINGANA Virtual Convention. The concept is based on a TV show, including training sessions, panel discussions, and live broadcast in 26 countries.

Personalised User Experience

A key component was a specially developed web platform that combines shopping experience, presentations, entertainment, and interaction, enabling a personalised user experience. Smart ticket registration processes (e.g. personal greetings) and a "Hall of Fame" to share achievements created a personal touch.

The virtual RINGANA Convention web stream player was custom-built and offers the ability to access translations in 9 languages simultaneously and participate in live interactions during the show.

Personalised User Experience

8 Hours of Shared Experience

Combination of training, product presentations, and show entertainment

Interactive dance performance

Modular Event Concept

Completely new visual event design

Scalable and applicable for virtual, hybrid, and live events

Adaptable for more than 40 events in 2020/2021

Modular stage design for different event formats

Custom-developed, designed, and adapted web platform

Live broadcast from 5 international participant groups

Individual multilingual stream player with interaction features like "Virtual Hearts", "Applause", and dynamic agenda and language switching

Simultaneous translation in 9 languages

Personalised greeting of participants

Personalised online shop

Digitised customer journey on web platform, based on tracking and viewer behaviour

Low-latency streaming technology (under 4 seconds) for instant interaction with polls and user interactions from the stream

Backend for KPI analysis and visualisation of the digital customer journey per user

Online vs. Offline

Before the event, all participants received a "Convention Kit" with RINGANA brand content. One of these was a sealed mystery box that was not to be opened before the final presentation of the event. It contained two unbranded samples of a new RINGANA product.

The Result

The set sales target was far exceeded with an increase of over 100% compared to previous events. Due to the outstanding result, the decision was made to conduct all future RINGANA events as virtual or hybrid events.

Credits

An Alliance for the Digital Space

Project

RINGANA virtual Convention 2020

Client

RINGANA

Agency

Habegger Austria, Media Apparat, FLAVE – premium guest and event solution

Concept & Design

Media Apparat

Project Management & Technical Realisation

Habegger Austria

Platform Development & Streaming

FLAVE – premium guest and event solution

Microscopic Photography

Justin Zoll

Our Services

Conception, Design & Content

Live Events & Shows

Media Apparat was responsible for the concept, design, and storytelling of the virtual convention. Services included the development of the visual identity, creation of interactive visuals, and production of content for the TV show.

3D Mapping Aftermovies Animation & Motion Design Exhibitions Visitor Centres & Brand Experiences Hybrid Events, Virtual Events & Live Streams Brand Film Immersive Experiences Interactive installations Conferences Live Events Trade Fair Stands & Roadshows Multimedia shows Theatre & Opera, Digital Stage Design Tourist attractions Virtual Production Visual Effects

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

1 / 7

Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

Our projects Contact us

From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

Technology in our DNA

We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

Scalable excellence

We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

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Let's make your vision a reality together!

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Tagged Hybrid Events, Virtual Events & Live Streams