ÖTT – Österreichischer Tourismustag 2024

An Award-Winning Event for the Future of Tourism

The Austrian Tourism Day (ÖTT) 2024 was an interactive and immersive event of the highest calibre, awarded as the world's best conference and world's best convention of the year with the prestigious BEA Award 2024. Under Media Apparat's leadership, the event was completely reconceived.

Innovation and Interaction: The ÖTT 2024 in Detail

Technology as an Integral Component

Austria holds a key role in the industry with the world's highest number of tourists per capita. At the ÖTT 2024, we therefore set ourselves the task of inspiring key stakeholders and jointly developing solutions for upcoming challenges.
Through the use of innovative technologies, such as an AI-powered co-host, interactive formats, and a dynamic stage setup, we created a new dimension of event design.

Modular and Impressive: The Stage Design

The modular stage setup with 52 movable LED panels and over 108 million pixels offered seven different configurations that completely transformed the space and turned the ACV entrance hall into an immersive narrative.

An Immersive Journey Into the Future

A content highlight was the staged subway ride, which took all attendees on a visionary journey into the future of tourism. Through video animations, a 360° sound system, and interactive elements, abstract themes were presented in a playful and vivid way.

Technology in Focus: Artificial Intelligence and Interaction

A remarkable innovation was the use of an AI-based co-host, which brought absolute expert knowledge to the stage using a custom GPT solution and enabled a new form of dialogue. Additionally, interactive elements such as polls, quiz formats, and personalised experiences promoted engagement.

Global Recognition for the ÖTT 2024

The ÖTT 2024 also received great international recognition and prevailed against high-calibre international competition at the BEA Awards 2024. It was honoured with two Gold awards – as Best Conference and Best Convention 2024 worldwide.

Credits

A Team for the Future of Tourism

Client

Austrian National Tourist Office

Location

Polystage, Austria Center Vienna

Concept & Realisation

Media Apparat

AI Development

STK Engineering, Kristijan Stojanovic

Invitation Management & Interaction Tool

Flave GmbH

Media Server

Lichtermacher

Our Services

Complete Event Conception & Realisation

Live Events & Shows, Animation & Film

Media Apparat was responsible for the complete event conception, the immersive stage design, content production, and the integration of interactive formats such as live polls and a TV game show format. We transformed the ACV entrance hall into a main stage for the first time.

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

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Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

Technology in our DNA

We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

Scalable excellence

We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

Sustainable partnerships

We build on long-term, trusting relationships. Our customers and partners know that they can count on our reliability and expertise.

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