BWT Perla Commercial

The Challenge

Product Presentation with Cinematic Brilliance

BWT commissioned Media Apparat with the conception and production of a TV commercial for their latest water softening system, the BWT Perla. The benefits of treated water affect all areas of the household. The goal was therefore to show all USPs, the sophisticated product design, and the benefits.

Our Approach

A Product with Impact Throughout the Entire Home

We wanted to show the complex product from a user-centric perspective and make the USPs visible where they provide real benefits. We decided to bring the staging from the basement into the living room, showing a woman in a suburban family home.

Our Execution

To cost-effectively adapt the various scenarios for different markets and client needs, almost the entire scenery was digitally created in 3D. The live-action footage was shot with motion-control camera systems to match camera movements in renders and film footage.

Credits

The Minds Behind the Spot

Client

BWT

Direction

Mike Kren

Producer

Jodok Böhm

Production & VFX

Media Apparat

Our Services

Full Production and VFX

Animation & Film

Media Apparat was responsible for the entire production of the commercial. This included the creation of the storyboard, filming, 3D tracking, compositing, and VFX integration. We created a visual world that optimally showcased the product.

3D Mapping Aftermovies Animation & Motion Design Exhibitions Visitor Centres & Brand Experiences Hybrid Events, Virtual Events & Live Streams Brand Film Immersive Experiences Interactive installations Conferences Live Events Trade Fair Stands & Roadshows Multimedia shows Theatre & Opera, Digital Stage Design Tourist attractions Virtual Production Visual Effects

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

1 / 7

Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

Our projects Contact us

From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

Technology in our DNA

We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

Scalable excellence

We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

Sustainable partnerships

We build on long-term, trusting relationships. Our customers and partners know that they can count on our reliability and expertise.

Let's make your vision a reality together!

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Tagged Visual Effects