Event Horizon

Making Blockchain Tangible

An Experience Design for Complex Topics

Event Horizon was the most important blockchain event in the energy sector from 2017–2019 and a driver for global and green innovation in the market. From a meeting of start-ups, energy companies, innovators, and investors, a global network was created with the goal of achieving CO2 neutrality.

Media Apparat was part of this innovative event format from the beginning and significantly involved in its conception. The first edition was held in the Vienna Hofburg, and from 2018 Event Horizon took place in Berlin's unique Kraftwerk venue.

Technology in Service of Storytelling

To make the extremely complex blockchain technology explainable and tangible at an event, it was necessary to create a coherent experience design – from the entrance hall to stage design and content through to the individual stations within the location.

2018 – A Groundbreaking Year

With the second edition, Event Horizon moved to Berlin, specifically to the stunning Kraftwerk Berlin. Blockchain and networking were established as the overarching theme. For this, Media Apparat conceived a unique 360° event experience.

360° Experience Design

A light and laser installation with over 550 moving lights served as representatives of the network. 5 stages and 2 pitch stages could be individually experienced by international guests with personal apps and headphones. All stages and the expo area were connected through playful interactive content.

All content was interactive and personalised through an intelligent database. Facts and information about guests were gathered before the event. Through this novel type of content creation, we were able to take storytelling to an unprecedented personal level.

Credits 2018

Project

Event Horizon

Lasers

LIVE Lasersystems

Client

GridSingularity - GSy GmbH

Show

Phoenix Creative

Lead Concept

Stefanie Gründl – HIVEwise & Media Apparat

Lighting Concept

Helmut Krammer

Creative Agency

Media Apparat

Media Server

Lichtermacher

Technical Partner Agency

Habegger Austria, satis&fy AG

Decoration

Up-Store Upcycling & more

Creation & Direction

Cinewolf

Violin Performance

Iskandar Widjaja

Experience Concept / Entry Management

FLAVE - premium guest and event solution

Location

Kraftwerk Berlin

Production

Hedi Breit

Our Services

Creative Concept & 360° Experience Design

Live Events & Shows, Animation & Film

Media Apparat was responsible for the conception, experience design, and all content of the event. Services included stage set design, creation of interactive content, data visualisation, and integration of AR elements for navigation.

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

1 / 7

Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

Technology in our DNA

We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

Scalable excellence

We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

Sustainable partnerships

We build on long-term, trusting relationships. Our customers and partners know that they can count on our reliability and expertise.

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