Lufthansa Allegris

Product Launch "Allegris"

For the product launch of "Allegris", Lufthansa Airlines' new product generation for long-haul flights, Lufthansa staged an immersive launch event at Kraftwerk Berlin. The goal was to make the new travel experience tangible. The highly personalisable premium product, including new seats and cabin concepts, needed to be experienced firsthand.

This meant creating and realising an event that lives personality and puts people at the centre, just like Allegris itself. From the conception of an exclusive customer journey through technology that underscores individuality to a location that conveys meaning.

An Event – As Individual as Your Holiday Planning.

Consequently, an experience world perceptible with all senses was created at Kraftwerk Berlin, to stage the "most individual flight experience of all time" for stakeholders, press, B2B clients, and selected frequent flyers. The event under the motto "Truly Yours" delivered an unforgettable experience.

"Truly Yours"

The individual and personal character was continued by integrating photos of attendees taken on-site into the opening show. A multimedia show on more than 600m² of large, movable LED walls was the highlight of the evening. Additionally, guests could experience the different Allegris seat classes firsthand.

Credits

Client

Lufthansa AG

Location

Kraftwerk Berlin

Lead Agency

Stargate Group Werbeagentur GmbH

Show Conception and Dramaturgy

Media Apparat GmbH

Stage Design, Content Production, 2D/3D Motion Design

Media Apparat GmbH

Technology

Habegger GmbH Austria, Satis&Fy AG

What our customers say.

When you want to create unforgettable experiences, you need partners who think creatively ahead and are at the same time 100 percent reliable in execution. Media Apparat realized our project with precision and passion, truly setting new standards.

We love working with Media Apparat because hardly anyone combines technical innovation with emotional storytelling so convincingly.

I need playmates in a playground of imagination and creativity and your company was great.

We have continuously raised our standards higher, higher and higher and I think you are wonderful solution masters and would work with you again at any time.

Excellent idea, very well executed.

A grandiose project. Anyone who has experienced it live will NEVER forget it.

1 / 7

Maximum effect. Any size.

Whether it's a small highlight or a spectacular large-scale production - our in-house team guarantees maximum creativity, efficiency and scalability for every project.

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From concept to realisation

We listen, understand your goals and develop customised concepts that ensure your success and accompany you through to successful implementation. All in-house.

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We master the latest staging technologies such as holography, robotics, AI, and much more to create innovative, flexible and visually stunning solutions that amplify your message.

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We offer customised solutions for every budget and every size. From single, impressive eye-catchers to complex, multi-part large-scale productions.

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Tagged Live Events